0114 rules
The Math
Reverse-engineer ₹1Cr from AOV, CVR and traffic. Contribution margin, breakeven MER, and the stage-gate map that tells you which bottleneck is actually yours.
Free access — no sales call required
The exact system we use to scale D2C brands to ₹1Cr/month.
120+ specific, numbered rules across Meta, Google, WhatsApp, CRO and retention — written for Indian D2C, COD and RTO included. Not theory. Thresholds you can act on today.
₹100Cr+
Revenue generated
30+
Brands scaled
4.5x
Avg. ROAS
120+ rulesRead online
Brands trust Dreamline Labs
with profitable ad spend.
From fashion to fintech, we manage full-funnel growth — Meta, Google, creative, and the retention systems behind them — always with a focus on profit, not just spend.
What’s inside
Six systems. 120+ rules.
Zero filler.
Every rule is written to be binary — you can tell within a minute whether you’re following it or not.
0226 rules
The Foundation
Offer construction and AOV mechanics, COD and RTO control, tracking that survives iOS, and the inventory maths that stops brands stocking out at ₹40L.
0339 rules
The Acquisition Engine
Meta account structure and budget-scaling increments, when and how to add Google, and the creative testing engine — including exact kill and scale thresholds.
0416 rules
The Conversion Layer
Landing page vs PDP decision logic, message-match rules, and the checkout fix order ranked by revenue impact — with the India-specific ones called out.
0518 rules
The Retention Engine
WhatsApp first, because it beats email 4–5× here. Cart recovery timing, the five flows to build before any campaign, and cohort-level LTV tracking.
0612 rules
The Operating System
The weekly cadence that runs a ₹1Cr brand, a six-step diagnostic tree for when ROAS drops, and the hiring map by revenue stage.
A sample
This is the level of specific.
01
Never put more than 40% of budget behind a single creative — when it fatigues you lose 40% of your engine overnight.
02
Kill COD entirely for pin codes where RTO exceeds 40%. You're paying twice for shipping to earn nothing.
03
Increase budget 20–30% at a time, no more than once every 48–72 hours.
04
Don't touch Google until Meta profitably spends ₹3L+/month. Split attention kills both.
05
Run WhatsApp cart recovery as exactly 3 messages: 60 minutes, 24 hours, 72 hours.
06
Read Monday, decide Wednesday, kill Friday. Never decide on the day you read.
Who this is for
Worth your time, or worth skipping.
Download it if
- You're doing ₹10L+/month and want a repeatable system, not more tips
- You run (or manage) Meta and Google spend and can act on what you read
- You sell D2C in India and COD/RTO is part of your reality
Skip it if
- You haven't launched yet or have no ad spend running
- You're looking for growth hacks rather than operating discipline
Free access
Take the whole system.
120+ rules, no gate beyond your email. Read it, run it, and come talk to us only if you’d rather we ran it for you.