This page explains the guarantee we offer to qualifying brands. The exact target and terms for your brand are always agreed in writing before work starts.
1. What our guarantee is
Before we start, we agree a growth target with you in writing. If we miss that target within the agreed period, we keep working for free until we hit it.
It is not a promise of any particular revenue figure on any particular date. It is a promise about how we work with you if the agreed target is missed.
2. Who it applies to
The guarantee is for qualifying brands. To qualify, a brand should already be doing at least ₹5L a month, be running paid ads, and be willing to share its real sales and advertising numbers. We check this on a free scaling call, and we tell you honestly if we are not the right fit.
3. How the target is set
We agree the target with you on or after the call, and write it down before work starts. It is a monthly revenue number measured against your baseline, which is the average of your last three months.
The agreed period for the first target is 90 days.
4. How it is measured
We measure progress on your own store revenue, after cancellations and returns, as shown in your store dashboard. We do not use platform-reported ROAS or purchase value to decide whether a target has been met.
5. What we need from you
If these are not provided, the agreed target may need to be revisited, and the guarantee may not apply for the period affected.
- Access to your store, advertising accounts and analytics, given promptly
- Timely approvals of creatives, pages and offers
- Products in stock, and the ability to fulfil the extra orders
- Your own advertising budget, at the level we agree
- Attending the regular reviews
6. What "for free" means
While we are working towards a missed target, we do not charge our fees for that work. You still pay your own costs, including your advertising spend and any third-party tools or services.
Our fees start in the month the agreed target is reached. The fees themselves are set out in the written agreement.
7. What is not covered
- Results affected by things outside our control, such as stock-outs, a shipping or payment outage, a product recall, or a sudden change in your pricing or offer made without us
- Targets that were not agreed in writing
- Brands that do not meet the qualifying criteria above
8. Changes
We may update these terms from time to time. The terms in your written agreement are the ones that apply to your work with us.
9. Contact
If you have a question about the guarantee, contact us at connect@dreamlinelabs.com or +91 7977193104.